| September 24, 2024; 11:00 AM EST |
| Featuring Art Fromm with Steve Bistritz, Peter Cohan, & John Care |
📢 Calling all B2B presales, sales professionals, client-facing teams, and sales leaders! Were you eager to elevate your ARR and TCV? 💰💰💰
➡ Art hosted the long-anticipated virtual launch event for his new book, “Making SEAMless Sales – How Presales [SE] and Sales [AM] Can Work Together Seamlessly.” He was joined by industry experts Steve Bistritz, Peter Cohan, and John Care, all of whom were featured in the book.
🌟 Art and the panel covered key topics and insights from the book to assist the entire client-facing team, including:
✅ How to bridge gaps that hinder opportunity and account teamwork across presales, sales, and client-facing roles—and how this impacted the client’s buying process and sales results.
✅ Addressing the new challenges client-facing teams experienced with the shift to SaaS and the ever-evolving buyer engagement process, where “closing the deal” was just the beginning of mutual success.
✅ A unified engagement framework that focused on client success from hello to commission, achieving both technical and business closure, thus driving recurring revenue, and leveraging the Solution Enablement and Account Management flywheel for sustained client engagement.
📝 Plus, Art gave away signed copies of the book and offered the chance to ask the expert panel your burning questions. Don’t miss out! By clicking the button below, you can access the recording.
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