Sales and Marketing Magazine Article by Art Fromm: If Your Sales and Presales Teams Aren’t Aligned, You’re Leaving Revenue on the Table |
June 23, 2025 |
In many B2B organizations, sales and presales teams operate in silos — leading to misalignment, stalled deals, and missed revenue opportunities.
In this article Art highlights ways that the SEAMless Sales® approach bridges this gap by fostering true collaboration between account managers and sales engineers, all through a buyer-centric lens.
By aligning goals, building mutual trust, and coordinating efforts from first contact to solution delivery, SEAMless Sales® helps teams close more deals, shorten sales cycles, and deliver greater client value.
✅ Win rates increase by up to 38%.
✅ Client satisfaction and renewals rise.
✅ Teams move from friction to flow.
Whether you’re a sales leader, presales professional, or enablement strategist, this article gives you insight into a proven framework that equips your organization to turn presales and sales collaboration into a competitive advantage.

Art covers this topic in more detail on his SMM and Training Magazine Webinar on July 10, 2025, 12:00 Noon Eastern. Please check out this event page for more information: 2025-07-10 | SMM Webinar – Aligning Sales and Presales for Client Success