| Transforming the SE–AM Relationship for Predictable Revenue Growth |
| SEAMless Sales® with Art Fromm – Episode 27 |
In this powerful episode, Art Fromm—author of Making SEAMless Sales®: How Presales and Sales Can Work Together Seamlessly and creator of the SEAMless Sales methodology—shares how true alignment between Sales Engineers (SEs) and Account Managers (AMs/AEs) can transform the way teams sell.
Art breaks down the mindset, behaviors, and processes that turn the SE–AM partnership into the engine behind every great deal.
🎯 What You’ll Learn in This Episode
✔ Why the SE–AM partnership is the foundation of consistent success
Discover how collaboration—not competition—creates high-performing sales motions.
✔ How to shift from product pitching to value-based conversations
Learn why buyers connect more deeply when teams focus on outcomes instead of features.
✔ Why the SE should own the technical close—not just the technical win
Art explains the missing piece in many sales cycles and how owning the technical close drives deal velocity.
✔ How to build trust, break silos, and create true buyer alignment
Hear how alignment behind the scenes leads to clarity and confidence for buyers.
🎧 Who This Episode Is For
If you are a Sales Engineer, Account Executive, or Sales Leader looking to:
- Close more deals
- Build stronger team alignment
- Improve buyer experience
- Drive predictable revenue
…this episode is for you.
👉 Tune In and Learn How to Make Your Sales Motion Truly SEAMless
Listen now and unlock the principles behind top-performing SE–AM teams.
