2023-10-13 | “Selling” Discovery

Ready to Sell Smarter? Discover the Power of Proper Qualification! Before delivering a successful demo, thorough discovery is essential. While it’s tempting to jump straight to showing off your product, understanding the client’s needs is key. Lack of proper discovery often frustrates sales teams, leading to ineffective demos. To address this, the VP of presales…

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2023-05-24 | Panel – Team Optimization in a Down Economy 

DEMOFEST With Art Fromm, Zach Lawryk, Malcolm Murphy, Natasja Bax, and moderated by Mark Green. DEMOFEST2023, hosted by Consensus, showcased an impressive lineup of industry experts at its inaugural event, including renowned figures like Peter Cohan, Julie Hansen, Natasja Bax, John Care, Don Carmichael, Kerry Sokalsky, and Art Fromm, who presented ‘Working together seamlessly as…

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2023-03-29 | Lead to Close Series #4

Identifying a qualified lead is the core problem that B2B sales faces. Art joins Subhanjan Sarkar of Pitch Link and George Georgiadis of Happierleads.com for the 4th Lead to Close – The Seller’s Journey webinar. Subhanjan brings in Lead Gen Experts to discuss the best methodologies and tools to identify the most appropriate leads to engage in…

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2022-12-20 | Expansion and Renewal Demos

“Land and Expand” is the major sales strategy for many software companies and great attention is focused on customer acquisition and on corresponding demos.  But what about securing renewals and expanding your footprint? What strategies and positionings are appropriate and how do you frame your demos for the range of renewal and expansion situations? We’ll…

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