2023-03-29 | Lead to Close Series #4

Identifying a qualified lead is the core problem that B2B sales faces. Art joins Subhanjan Sarkar of Pitch Link and George Georgiadis of Happierleads.com for the 4th Lead to Close – The Seller’s Journey webinar. Subhanjan brings in Lead Gen Experts to discuss the best methodologies and tools to identify the most appropriate leads to engage in…

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2022-12-20 | Expansion and Renewal Demos

“Land and Expand” is the major sales strategy for many software companies and great attention is focused on customer acquisition and on corresponding demos.  But what about securing renewals and expanding your footprint? What strategies and positionings are appropriate and how do you frame your demos for the range of renewal and expansion situations? We’ll…

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2022-12-20 | Vision Generation Demos – The Crisp Cure for Stunningly Awful Harbor Tours

Discover the power of a Vision Generation demo! In a world where traditional sales approaches fall short, this innovative demo style is a game-changer. It’s not about lengthy presentations or overwhelming the customer with information. Instead, it’s a strategic, concise showcase that ignites a vision in the customer’s mind. Imagine condensing hours of demos into…

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2021-12-03 | XO: eXtraordinary Outcomes – Episode 48 Align with your buyers

Exploring transformative strategies for enhancing your sales performance Art talked with Subhanjan Sarkar, Founder of PitchLink, the buyer/seller engagement platform, to discuss the 5% conversion problem in sales. Here are Subhanjan’s show notes: Art Fromm brings to the table a wealth of experience as a seasoned sales transformation consultant. With over two decades of industry…

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2021-07-08 | Working Seamlessly as a Sales Team

July 8, 2021 | Webinar Series We’ve gathered feedback from various sources, highlighting common frustrations within sales teams. Presales/SEs often feel frustrated with Account Managers (AMs) due to insufficient or incorrect information for technical proofs, and last-minute involvement or inadequate preparation time. On the other hand, AMs may be frustrated with SEs who stick to…

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