DEMOFEST With Art Fromm, Zach Lawryk, Malcolm Murphy, Natasja Bax, and moderated by Mark Green. DEMOFEST2023, hosted by Consensus, showcased an impressive lineup of industry experts at its inaugural event, including renowned figures like Peter Cohan, Julie Hansen, Natasja Bax, John Care, Don Carmichael, Kerry Sokalsky, and Art Fromm, who presented ‘Working together seamlessly as…
DetailsDEMOFEST Buyer Enablement – Virtual Conference Did you know in independent studies with client stakeholders, Presales Resources were seen as providing 2 TIMES more value during the sales engagement than Sales Reps, yet traditional sales methods and enablement ONLY focuses on EITHER Presales OR Sales, and as a result PRESALES are under or improperly utilized…
DetailsWhat’s in this article for you? The article discusses the importance of understanding Critical Business Issues (CBIs) in sales. CBIs are the specific objectives that individuals or organizations are at risk of not achieving. It explains that CBIs are different from general problems or reasons and are more closely tied to measurable objectives. The article…
DetailsReady to Sell Smarter? Discover the Power of Proper Qualification! Before delivering a successful demo, thorough discovery is essential. While it’s tempting to jump straight to showing off your product, understanding the client’s needs is key. Lack of proper discovery often frustrates sales teams, leading to ineffective demos. To address this, the VP of presales…
DetailsWebinar Did you know that in independent studies with client stakeholders, Presales Resources were seen as providing 2 TIMES more value during the sales engagement than Sales Reps, yet traditional sales methods and enablement ONLY focus on EITHER Presales OR Sales – almost never together as a functional team, and as a result PRESALES are…
DetailsOne of the most confounding situations for everyone is when Sales, and sometimes the Sales Organization, doesn’t inherently trust Presales to do all they can! The article discusses the relationship between Sales and Presales professionals, highlighting the importance of mutual trust and collaboration for successful outcomes. It acknowledges that while clients often trust Presales, there…
DetailsThe ripple effect of poor Qualification and Discovery can be avoided when Presales, Sales, and Management align and execute together better. Presales & Sales alignment supports common goals. Management and Enablement need to properly train, equip, and support SEs to leverage their potential and elevate recognition and influence. There is plenty that is in…
DetailsPodcast with Don Carmichael and Art Fromm Key Takeaway: * Collaborative Engagement: Highlighting the importance of collaboration between sales and pre-sales teams for successful outcomes.* Team Approach: Emphasizes the necessity of aligning sales and pre-sales efforts as a unified team rather than separate entities.* Client Trust: Discusses the inherent trust clients have in pre-sales, contrasting it with skepticism…
DetailsWorkshop Objectives: Use a framework to create and deliver improved solution presentations. Increase deal size and/or sell additional products/services. Reduce cost of sales by using demos judiciously. Increase existing subscriptions and renewals. Improve demonstration quality and effectiveness. Establish clear objectives for each demo. Improve communication, preparation, and follow-up between SEs and AMs. …
DetailsDEMOFEST Buyer Enablement – Virtual Conference Art Fromm and 50+ other thought leaders presented at DEMOFEST May 21 – 23, 2024. Art’s presentation was May 21st at 11:00 AM Eastern. Calling all client-facing roles including presales, sales, and customer success as well as buyer enablement, sales management, and sales enablement teams! This is your invitation to…
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