2022-12-20 | Expansion and Renewal Demos

“Land and Expand” is the major sales strategy for many software companies and great attention is focused on customer acquisition and on corresponding demos.  But what about securing renewals and expanding your footprint? What strategies and positionings are appropriate and how do you frame your demos for the range of renewal and expansion situations? We’ll…

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2021-12-03 | XO: eXtraordinary Outcomes – Episode 48 Align with your buyers

Exploring transformative strategies for enhancing your sales performance Art talked with Subhanjan Sarkar, Founder of PitchLink, the buyer/seller engagement platform, to discuss the 5% conversion problem in sales. Here are Subhanjan’s show notes: Art Fromm brings to the table a wealth of experience as a seasoned sales transformation consultant. With over two decades of industry…

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2021-07-08 | Working Seamlessly as a Sales Team

July 8, 2021 | Webinar Series We’ve gathered feedback from various sources, highlighting common frustrations within sales teams. Presales/SEs often feel frustrated with Account Managers (AMs) due to insufficient or incorrect information for technical proofs, and last-minute involvement or inadequate preparation time. On the other hand, AMs may be frustrated with SEs who stick to…

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2021-06-12 | Fixing the 5% Problem in B2B Sales

In this limited series, we dive deep into the heart of the matter, addressing the elephant in the salesroom: the abysmally low rate of conversion in B2B sales. Join us as we engage in discussions with experts from around the world to uncover insights, strategies, and solutions to this pressing issue. Challenging Assumptions“It’s easy to…

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2020-04-06 | UB Lifelong Learning – Virtual Communication Best Practices

  In today’s digital age, virtual communication has become the cornerstone of connectivity, especially amidst the challenges posed by the dramatic shift to virtual presentations, demos, and workshop delivery since the pandemic. As individuals and businesses alike navigate this new terrain, the ability to deliver impactful virtual presentations, demos, and training sessions has never been…

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