Making SEAMless Sales
How Sales & Presales Can Work Together Seamlessly
Introducing Making SEAMless Sales – the last frontier of sales improvement, benefiting all customer-facing roles by having a unified focus on client success, therefore increasing win rate, margins, deal sizes, revenues, and client satisfaction.
This book provides proven insights, methods, and tools, expanding on and refocusing the traditional disciplines of presales and sales, and explores how to work together better as a seamless team at the account and opportunity level. We’ll explore and address:
· The challenges of traditional sales and presales roles.
· The importance of focusing on the buying process while still executing our sales process.
· The overarching need for Solution Enablement and Account Management.
· Why and how buyers buy, and what is needed to persuade them.
· How working together as a team benefits everyone.
When SEs (presales) and AMs (sales) work together better as a team, we all win, and most importantly, we achieve the end goal of client success.
Making SEAMless Sales offers curated content from Art Fromm’s Team Sales Development sales transformation portfolio and SEAMless Sales® methodology. With forewords written by and content featured from Steve Bistritz (Sales Opportunity Shot methodology and Selling to the C-Suite), Peter Cohan (Great Demo! and Doing Discovery), and John Care (Mastering Technical Sales, Trusted Advisor Sales Engineer, and The Sales Engineer Manager’s Handbook, all client-facing roles can benefit.
A must-read for bridging the gap between sales and presales. The Symphony of Sales offers actionable insights and real-world examples for fostering alignment and driving Go-To-Market success. Perfect for sales leaders and presales professionals alike.
Making SEAMless Sales is a transformative guide for aligning sales and presales teams. Art Fromm combines relatable examples, actionable strategies, and clear visuals to simplify complex concepts and deliver real-world results. The book focuses on building strong interdepartmental collaboration—spanning Sales, Presales, Sales Management, and Enablement—to enhance customer experiences and boost performance. By addressing common challenges like siloed departments and miscommunication, Fromm empowers teams to overcome obstacles and achieve greater success. A must-read for sales leaders, presales professionals, and anyone striving for a more effective sales strategy.
Making SEAMless Sales is a must-read for B2B sales, presales, and client success professionals. Art delivers a practical guide to aligning teams for efficiency, with actionable strategies to boost win rates, shorten sales cycles, and drive customer satisfaction. A game changer for ensuring technical wins and long-term success!
In Making SEAMless Sales, Art Fromm introduces the innovative “commit to consume” concept, urging sales and presales teams to adopt a coordinated approach that helps clients achieve business and technical goals. This isn’t another generic sales or presales methodology book—it’s a practical, detailed guide filled with the nuanced strategies and tools needed for real-world success. Fromm explores the full range of questions—What, When, Where, How, and Why—while aligning traditional sales processes with buyers’ actual journeys. His “Sales Opportunity Snapshot” tool offers actionable insights that go beyond traditional methodologies. A must-read for anyone serious about understanding and supporting the buyer’s process for better results.
This book nails what sales should focus on: collaboration, customer delight, and repeat business. Art’s methodology, especially the SOS tool, offers invaluable insights to target the right people and build lasting success. Read it—and implement it—for long-term results. Great work, Art!
Featuring contributions from industry leaders, it bridges the gap between technical and business goals, ensuring alignment with the buyer’s journey. Professionals in client-facing roles will find it packed with actionable strategies to enhance both individual and team performance. This is an essential guide for anyone striving to create long-term value for their clients.
