At a Glance
- PARTICIPANTS: VPs of Sales, Technical Sales Executives, Solution Engineers
- COMPANIES: Selling technology solutions
- FORMAT: In person group training
Technical Sales Security Awareness: Empower Your Sales Team with Essential Data Security Knowledge
In today’s digitally interconnected world, your potential customers’ trust and confidence hinge significantly on data security. With hackers and ransomware operations disrupting revenue streams and forcing heightened security consciousness, it’s essential that your sales team understands and addresses data security concerns in a way that adds value to your clients. Our Technical Sales Security Awareness program is designed to provide your sales team with the knowledge they need to understand various programs, including GDPR, PCI DSS & ISO 27001, and to speak in terms that resonate with CFOs, CIOs, and IT staff.
Strengthen Your Sales Process with Security Standards Awareness
This in-person workshop is aimed at VPs of Sales, Technical Sales Executives, and Solution Engineers in companies selling technology solutions. The objective is to equip your team with the ability to converse with technical stakeholders about information security concerns and to remove any technical and security obstacles that may block the sale. By the end of this sales training, your team will have a better understanding of current and future InfoSec concerns and will be able to leverage this knowledge to improve their sales process and potentially shorten sales timelines.
Become a Trusted Advisor with our InfoSec Sales Training
Our program is designed to answer crucial questions that impact your sales process and customer relationships, such as understanding the security mandates of potential customers, promoting awareness of security best practices to increase trust and collaboration, and leveraging the knowledge of security processes to achieve trusted advisor status faster. Join us today to empower your sales team with the essential security awareness they need to navigate the complexities of the modern digital landscape.
Help your sales team:
- Understand the requirement of the various programs, including GDPR, PCI DSS & ISO 27001
- Speak in terms the CFO / CIO & IT Staff will understand
- Remove technical and security obstacles that may block the sale
TAKE THE INFOSEC SALES SELF-ASSESSMENT
An InfoSec Sales Failure
Program Objectives
Be able to converse with technical stakeholders about information security concerns.
By the end of this sales training, your team will have a better understanding of current and future InfoSec concerns.
Technical Sales Professionals & Sales Engineers
- What is the security mandate of my potential customer and why should I care?
- What is the impact if I can promote awareness of security best practices as a vehicle to increase trust and collaboration with my customer?
- Would I achieve trusted advisor status faster if I educated my customer in my security processes?
- How can I improve my sales process by including security standards?
- How does this affect my sales timeline?
Sales Management
- Why does the security mandate of my potential customer matter to the business?
- Who is, and what matters to the CISO? How do I communicate with this new and evolving role?
- How are my team’s forecasting capabilities affected?
- If I choose not to act, can the business afford the risks?