| #12minconvos with Engel Jones – Making SEAMless Sales: Bridging Engineering & Empathy In B2B /EP 4125 |
| June 17, 2025 |
In this captivating podcast episode, Engel Jones of https://www.12minconvos.com was joined by Art Fromm who shared the critical intersection of technical knowledge and sales success. Art introduced key concepts from his book “Making SEAMless Sales” – a revolutionary approach that bridges presales (SEs) and sales (AMs).
Key Insights:
- Sales success isn’t about pushing products; it’s about connecting technical solutions to business outcomes.
- The importance of understanding client goals beyond surface-level technical requirements.
- Transforming sales from a “push” approach to a “pull” strategy by focusing on the client’s interests.
Art’s philosophy emphasizes that persuasion and connection are universal skills applicable to both professional and personal relationships.
His approach encourages sales professionals to:
- Think one level above the current conversation.
- Understand the broader ecosystem of client needs.
- Create genuine, win-win interactions.
Whether you’re a small business owner, sales professional, or simply interested in improving communication, this podcast offers invaluable insights into creating meaningful connections that drive success. Listen now and discover how to make your sales approach truly seamless!
