Books:
Selling to the C-Suite, Steve Bistritz
Great Demo! 3rd Edition, Peter Cohan
Doing Discovery, Peter Cohan
Mastering Technical Sales 4th edition, John Care
Trusted Advisor Sales Engineer, John Care
Selling is Hard, Buying is Harder, Garin Hess
Consumption Economics, J.B. Wood, Todd Hewlin, Thomas Lah
B4B, J.B. Wood, Todd Hewlin, Thomas Lah
Neuromarketing, Patrick Renvoise, Christophe Morin
The Challenger Customer, Brent Adamson and Matthew Dixon
Getting to Yes, Roger Fisher and William Ury
Executive Presence, Paul Aldo
Reports:
