| PreSales Collective Podcast with Art Fromm – Growing the Sales Engineering Community |
| 🎧 Interviewers: Jack Cochran & Matthew James; Wednesday, September 24, 2025 |
We’re excited to share that Art Fromm, author of Making SEAMless Sales and founder of Team Sales Development, was recently featured on the PreSales Podcast with hosts Jack Cochran and Matthew James.
With over 25 years of experience in sales enablement, Art shared practical insights on how presales and sales teams can work together more effectively to drive results.
💡 Breaking Down Silos: How Presales and Sales Worked Together SEAMlessly
When presales and sales teams collaborate effectively, the impact is undeniable — research shows a 37% difference in outcomes between teams that work seamlessly and those that don’t.
In this episode, Art discussed:
- The SEAMless Sales® Framework for aligning Solutions Engineers and Account Managers.
- Why rushing into demos undermines value (and how discovery changed the game).
- The unique trust dynamic between presales and sales — and how to use it to your advantage.
- Practical models like the Value Venn Diagram and Engagement Pyramid that guided customer conversations.
- Why client success, not just product knowledge, needed to be at the center of training.
✨ Key Takeaway: Seamless collaboration wasn’t just “nice to have” — it proved to be a competitive advantage waiting to be unlocked. With intentional systems and mutual empathy, presales and sales delivered more value to customers and more wins for their teams.
🔗 Connect with the Hosts & Guest
🔗 Links & Resources
- Join the PreSales Collective Slack
- Art’s Website
- Team Sales Development
- Making SEAMless Sales by Art Fromm
⏱️ Timestamps
- 00:00 – Welcome
- 03:55 – Sol/Con East 2025
- 05:26 – Making SEAMless Sales
- 11:27 – Our Solutions Have No Value
- 24:02 – You Only Get One Shot
- 29:42 – Aren’t We All Presales
