| Sol/Con NYC Hosted by the PreSales Collective | Featuring Art Fromm’s Session |
| September 4, 2025 | 9:00 AM – 6:00 PM EST; 📍 Location: New York City |
⏪ Event Recap:
On September 4, 2025, the PreSales Collective hosted Sol/Con New York City, where leaders explored the theme Building Influence.
🎯 Art’s afternoon workshop highlights:
Art Fromm presented an interactive and thought-provoking workshop focused on strengthening collaboration between sales and presales. Participants discovered practical frameworks for leadership, influence, and execution — designed to create enterprise-wide impact and optimize team performance.
📈Key Insights:
– Breaking down communication barriers between sales and presales teams is essential.
– Win rates can increase by 37% through better internal collaboration.
– Focus on client satisfaction over individual recognition.
📋Major Discussion Points:
– Practical solutions for cross-functional effectiveness.
– Current challenges in sales collaboration.
– Effective strategies for team communication.
📜Key Quote:
“The most important thing we’re focused on is the client and client satisfaction.”
– Art Fromm
📓Practical Takeaways:
– Implement cross-team meetings.
– Develop shared accountability.
– Enhance discovery processes.
– Presales leadership work with sales leadership directly.
– Create mutual understanding of team roles.
🏁Conclusion:
– Presales and Sales collaboration can significantly improve sales performance and client satisfaction.
