Great Demos sales training

Announcing the next Great Demo! Open Enrollment Program

June 13-15, 2023 11 AM – 4:30 PM – Register here:



Great Demo! Program Description

Learn how to deliver exceptional software demonstrations

As a Great Demo! Certified Partner, we help sales reps and solution executives demo differently. By beginning with the end result, and then showing the process, your prospect has a clear vision of how your software will help them accomplish their business goals.

Client results include:

  • Sustained gains of 10% or more in improved close rates overall
  • Shorter sales cycle length – by 50%
  • Demo win-rate increases of 25-75
  • Improved forecast clarity and predictability
  • Ongoing cost-of-sales reduction by 25%
  • Free evaluations and POC’s transformed into paid events
  • Increased deal size and breadth by 2x

At a Glance

  • AUDIENCE: Sales executives and pre-sales engineers who demonstrate software
  • CLASS SIZE: Up to 12 participants
  • FORMAT: Highly interactive and participatory in-person workshop, including role-play exercises.
    Can be customized to the needs of your participants, around a specific topic or skill.
  • DELIVERY: Available as virtual workshop (3 parts over 3 days) or 1 to 2-day in-person workshop

Program Objectives

Participants will learn to deliver highly impactful software demonstrations.

The key objectives of this program are to:

  • Determine the right content for a demonstration, based on the customer’s business needs and objectives.
  • Organize the content in a novel, logical progression that maps to audience needs and depth of interest – and engage and prove your capabilities within the first six
    minutes of the demonstration.
  • Prepare demonstrations using the new method.
  • Present demonstrations with the highest probability of success in achieving the desired objectives.
  • Manage a range of real-life situations and scenarios.
  • Make your demo remarkable, memorable, and show your value
  • Techniques for managing questions and soliciting participant engagement