Great Demo! Program Description
Learn how to deliver exceptional software demonstrations
As a Great Demo! Certified trainer, we help sales reps and solution executives demo differently. By beginning with the end result, and then showing the process, your prospect has a clear vision of how your software will help them accomplish their business goals.
Client results include:
- Sustained gains of 10% or more in improved close rates overall
- Shorter sales cycle length – by 50%
- Demo win-rate increases of 25-75
- Improved forecast clarity and predictability
- Ongoing cost-of-sales reduction by 25%
- Free evaluations and POC’s transformed into paid events
- Increased deal size and breadth by 2x
At a Glance
- AUDIENCE: Sales executives and pre-sales engineers who demonstrate software
- CLASS SIZE: Up to 12 participants
- FORMAT: Highly interactive and participatory in-person workshop, including role-play exercises.
Can be customized to the needs of your participants, around a specific topic or skill. - DELIVERY: Available as virtual workshop (3 parts over 3 days) or 1 to 2-day in-person workshop
Program Objectives
Participants will learn to deliver highly impactful software demonstrations.
The key objectives of this program are to:
- Determine the right content for a demonstration, based on the customer’s business needs and objectives.
- Organize the content in a novel, logical progression that maps to audience needs and depth of interest – and engage and prove your capabilities within the first six
minutes of the demonstration. - Prepare demonstrations using the new method.
- Present demonstrations with the highest probability of success in achieving the desired objectives.
- Manage a range of real-life situations and scenarios.
- Make your demo remarkable, memorable, and show your value
- Techniques for managing questions and soliciting participant engagement