Have you ever been in a situation where:
a. You find yourself in front of participants about which you know nothing of their needs or interests – and they’ve been promised a demo…
b. You are asked to join a web session, right now, and the salesperson says, “They asked to see a demo…” (again, you have zero information about the customer)…
c. Someone walks up to you at a trade-show booth and says, “What do you guys do?” or “Show me a demo…”
Are you interested in a delightful self-rescue technique for situations like these? It’s called The Menu Approach – and it is a logical, simple and surprisingly effective method for dealing with situations where your participants are partly or largely undiscovered.
The article discusses the concept of using a “Menu Approach” in presentations, likening it to a restaurant menu where customers can quickly see what’s available and make choices based on their preferences. It emphasizes the importance of understanding customer needs and interests before delivering a presentation, using a list of topics or offerings to gauge participants’ interest and prioritize content accordingly. This approach helps presenters tailor their presentations to meet the specific needs of their participants, leading to more engaging and effective communication.
