In the pursuit of understanding the challenges of low conversion rates in B2B sales, amidst the proliferation of 10,000 products over the past decade, Subhanjan Sarkar initiated The eXtraordinary Outcome Show. Through conversations with 28 international experts from 4 continents and 10 countries, Volume 1 marks the beginning of a series aiming to uncover the reasons behind our current state and chart a path out of the <5% conversion vortex. This PDF, featuring insights from internationally known sales experts including Art Fromm (starting on page 28), provides a summary of those discussions and offers a fresh perspective on longstanding challenges, signaling the start of a new journey. Enjoy!
