2023-11-22 | The Future of the Sales and PreSales Relationship
Podcast with Don Carmichael and Art Fromm Key Takeaway:
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2023-11-09 DemofestX23 NYC – Actionable Insights from the Consensus SE Report
The ripple effect of poor Qualification and Discovery can be avoided when Presales, Sales, and Management align and execute together better. Presales & Sales alignment supports common goals. Management and Enablement need to properly train, equip, and support SEs to leverage their potential and elevate recognition and influence. There is plenty that is in…
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2023-10-17 | The Last Frontier of Sales Improvement
Webinar Did you know that in independent studies with client stakeholders, Presales Resources were seen as providing 2 TIMES more value during the sales engagement than Sales Reps, yet traditional sales methods and enablement ONLY focus on EITHER Presales OR Sales – almost never together as a functional team, and as a result PRESALES are…
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2023-05-04 | Leveraging Salesforce and Opportunity Management
As a sales leader, you understand the pivotal role of Salesforce or another CRM system in ensuring the accuracy of your forecast data. However, sales teams often perceive sales data entry as a tedious task, viewing it as additional “paperwork” rather than a tool to enhance their selling efforts. Consequently, forecast data tends to be…
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2023-03-29 | Lead to Close Series #4
Identifying a qualified lead is the core problem that B2B sales faces. Art joins Subhanjan Sarkar of Pitch Link and George Georgiadis of Happierleads.com for the 4th Lead to Close – The Seller’s Journey webinar. Subhanjan brings in Lead Gen Experts to discuss the best methodologies and tools to identify the most appropriate leads to engage in…
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2022-06-13 | MoXO #23 | 4 Step Frame Work to Understand & Sell to the New Buyer
The key to successful sales now lies in understanding the buyer’s desired outcomes. Every sale is ultimately closed by the buyer, highlighting the need to refocus our approach on meeting the buyer’s needs and engaging with them on their terms. The eXtraordinary Outcomes Show is designed to help you adapt to this new era of…
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2021-12-03 | XO: eXtraordinary Outcomes – Episode 48 Align with your buyers
Exploring transformative strategies for enhancing your sales performance Art talked with Subhanjan Sarkar, Founder of PitchLink, the buyer/seller engagement platform, to discuss the 5% conversion problem in sales. Here are Subhanjan’s show notes: Art Fromm brings to the table a wealth of experience as a seasoned sales transformation consultant. With over two decades of industry…
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2021-09-09 | Sam Belcastro Interview for Presales Academy
Navigating the World of PreSales Engineering: A Journey of Passion and Opportunity Art was interviewed by Sam Belcastro, Co-founder of the National Society of Sales Engineers, and software engineer at Microsoft, for a wide-ranging discussion on this PreSales Academy webinar recorded September 9, 2021. Here are Sam’s show notes: In a recent conversation with…
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2021-07-08 | Working Seamlessly as a Sales Team
July 8, 2021 | Webinar Series We’ve gathered feedback from various sources, highlighting common frustrations within sales teams. Presales/SEs often feel frustrated with Account Managers (AMs) due to insufficient or incorrect information for technical proofs, and last-minute involvement or inadequate preparation time. On the other hand, AMs may be frustrated with SEs who stick to…
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2021-06-12 | Fixing the 5% Problem in B2B Sales
In this limited series, we dive deep into the heart of the matter, addressing the elephant in the salesroom: the abysmally low rate of conversion in B2B sales. Join us as we engage in discussions with experts from around the world to uncover insights, strategies, and solutions to this pressing issue. Challenging Assumptions“It’s easy to…
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