Techniques for Mutual Success – University at Buffalo November 13, 2024 | 12:00 Noon – 1:00 PM EST Understanding Negotiation Styles Explore the Distinctions Between Negotiation Styles.Gain a clear understanding of the different negotiation styles, from competitive to collaborative, and how each approach impacts the negotiation process. Learn how to identify your own style and…
2024 Sales Engineering – Compensation & Workload Report July 31, 2024; 11:00 AM Eastern Join Art and the panel on this webinar to explore the Insights from the 2024 Sales Engineering Compensation and Workload Report Dive deep into the findings of the 2024 Sales Engineering Compensation and Workload Report. This comprehensive analysis provides crucial insights…
DEMOFEST Buyer Enablement – Virtual Conference Art Fromm and 50+ other thought leaders presented at DEMOFEST May 21 – 23, 2024. Art’s presentation was May 21st at 11:00 AM Eastern. Calling all client-facing roles including presales, sales, and customer success as well as buyer enablement, sales management, and sales enablement teams! This is your invitation to…
Workshop Objectives: Use a framework to create and deliver improved solution presentations. Increase deal size and/or sell additional products/services. Reduce cost of sales by using demos judiciously. Increase existing subscriptions and renewals. Improve demonstration quality and effectiveness. Establish clear objectives for each demo. Improve communication, preparation, and follow-up between SEs and AMs. …
Podcast with Don Carmichael and Art Fromm Key Takeaway:
The ripple effect of poor Qualification and Discovery can be avoided when Presales, Sales, and Management align and execute together better. Presales & Sales alignment supports common goals. Management and Enablement need to properly train, equip, and support SEs to leverage their potential and elevate recognition and influence. There is plenty that is in…
One of the most confounding situations for everyone is when Sales, and sometimes the Sales Organization, doesn’t inherently trust Presales to do all they can! The article discusses the relationship between Sales and Presales professionals, highlighting the importance of mutual trust and collaboration for successful outcomes. It acknowledges that while clients often trust Presales, there…
Webinar Did you know that in independent studies with client stakeholders, Presales Resources were seen as providing 2 TIMES more value during the sales engagement than Sales Reps, yet traditional sales methods and enablement ONLY focus on EITHER Presales OR Sales – almost never together as a functional team, and as a result PRESALES are…
Ready to Sell Smarter? Discover the Power of Proper Qualification! Before delivering a successful demo, thorough discovery is essential. While it’s tempting to jump straight to showing off your product, understanding the client’s needs is key. Lack of proper discovery often frustrates sales teams, leading to ineffective demos. To address this, the VP of presales…
What’s in this article for you? The article discusses the importance of understanding Critical Business Issues (CBIs) in sales. CBIs are the specific objectives that individuals or organizations are at risk of not achieving. It explains that CBIs are different from general problems or reasons and are more closely tied to measurable objectives. The article…