“Land and Expand” is the major sales strategy for many software companies and great attention is focused on customer acquisition and on corresponding demos. But what about securing renewals and expanding your footprint? What strategies and positionings are appropriate and how do you frame your demos for the range of renewal and expansion situations? We’ll…
DetailsHave you ever been in a situation where: a. You find yourself in front of an audience about which you know nothing of their needs or interests – and they’ve been promised a demo…b. You are asked to join a web session, right now, and the sales person says, “They asked to see…
DetailsEscape the tyranny of traditional demos! If you’ve ever felt overwhelmed by the amount to cover, struggled to engage your audience, or ran out of time before showcasing the best features – you’re not alone. Traditional demos can be a trap, forcing you to cram in as much as possible, leaving your audience confused and…
DetailsDiscover the power of a Vision Generation demo! In a world where traditional sales approaches fall short, this innovative demo style is a game-changer. It’s not about lengthy presentations or overwhelming the customer with information. Instead, it’s a strategic, concise showcase that ignites a vision in the customer’s mind. Imagine condensing hours of demos into…
DetailsThe key to successful sales now lies in understanding the buyer’s desired outcomes. Every sale is ultimately closed by the buyer, highlighting the need to refocus our approach on meeting the buyer’s needs and engaging with them on their terms. The eXtraordinary Outcomes Show is designed to help you adapt to this new era of…
DetailsIn the pursuit of understanding the challenges of low conversion rates in B2B sales, amidst the proliferation of 10,000 products over the past decade, Subhanjan Sarkar initiated The eXtraordinary Outcome Show. Through conversations with 28 international experts from 4 continents and 10 countries, Volume 1 marks the beginning of a series aiming to uncover the…
DetailsExploring transformative strategies for enhancing your sales performance Art talked with Subhanjan Sarkar, Founder of PitchLink, the buyer/seller engagement platform, to discuss the 5% conversion problem in sales. Here are Subhanjan’s show notes: Art Fromm brings to the table a wealth of experience as a seasoned sales transformation consultant. With over two decades of industry…
DetailsNavigating the World of PreSales Engineering: A Journey of Passion and Opportunity Art was interviewed by Sam Belcastro, Co-founder of the National Society of Sales Engineers, and software engineer at Microsoft, for a wide-ranging discussion on this PreSales Academy webinar recorded September 9, 2021. Here are Sam’s show notes: In a recent conversation with…
DetailsJuly 8, 2021 | Webinar Series We’ve gathered feedback from various sources, highlighting common frustrations within sales teams. Presales/SEs often feel frustrated with Account Managers (AMs) due to insufficient or incorrect information for technical proofs, and last-minute involvement or inadequate preparation time. On the other hand, AMs may be frustrated with SEs who stick to…
DetailsIn this limited series, we dive deep into the heart of the matter, addressing the elephant in the salesroom: the abysmally low rate of conversion in B2B sales. Join us as we engage in discussions with experts from around the world to uncover insights, strategies, and solutions to this pressing issue. Challenging Assumptions“It’s easy to…
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