2024-07-31 | SE Report: Panel Webinar

2024 Sales Engineering – Compensation & Workload Report July 31, 2024; 11:00 AM Eastern Join Art and the panel on this webinar to explore the Insights from the 2024 Sales Engineering Compensation and Workload Report Dive deep into the findings of the 2024 Sales Engineering Compensation and Workload Report. This comprehensive analysis provides crucial insights…

2024-07-01 | MangoMagic Series

10 Hours of CEOs Giving Practical Sales & Marketing Tips Art was honored to be invited by Isaac from ManyMangoes 🥭 to participate in the prestigious MangoMajic Series “10 Hours of CEOs Giving Practical Sales & Marketing Tips” on July 1st. The event took place from 2 AM until 12 Noon Eastern time – 10…

2024-05-14┃Great Demo! Virtual Open Registration Workshop

  Workshop Objectives:   Use a framework to create and deliver improved solution presentations. Increase deal size and/or sell additional products/services. Reduce cost of sales by using demos judiciously. Increase existing subscriptions and renewals. Improve demonstration quality and effectiveness. Establish clear objectives for each demo. Improve communication, preparation, and follow-up between SEs and AMs.  …

2024-03-25 | “Selling” Discovery

Ready to Sell Smarter? Utilize the Power of Proper Qualification and Discovery! Before delivering a successful demo, presentation, or POV, thorough discovery is essential. While it’s tempting to jump straight to showing off your product, understanding the client’s needs is key. Lack of proper discovery often frustrates sales teams and clients, leading to ineffective demos.…

2023-11-22 | The Future of the Sales and PreSales Relationship

Podcast with Don Carmichael and Art Fromm Key Takeaway: * Collaborative Engagement: Highlighting the importance of collaboration between sales and pre-sales teams for successful outcomes.* Team Approach: Emphasizes the necessity of aligning sales and pre-sales efforts as a unified team rather than separate entities.* Client Trust: Discusses the inherent trust clients have in pre-sales, contrasting it with skepticism…

2023-10-20 | Working Seamlessly as a Sales Team

One of the most confounding situations for everyone is when Sales, and sometimes the Sales Organization, doesn’t inherently trust Presales to do all they can! The article discusses the relationship between Sales and Presales professionals, highlighting the importance of mutual trust and collaboration for successful outcomes. It acknowledges that while clients often trust Presales, there…

2023-10-17 | The Last Frontier of Sales Improvement

Part of the Consensus Scaling Presales Webinar Series Did you know that in independent studies with client stakeholders, Presales Resources were seen as providing 2 TIMES more value during the sales engagement than Sales Reps, yet traditional sales methods and enablement ONLY focus on EITHER Presales OR Sales – almost never together as a functional…