2025-06-23 | SMM Article: Transforming Sales Performance Through Sales–Presales Collaboration

Sales and Marketing Magazine Article by Art Fromm: If Your Sales and Presales Teams Aren’t Aligned, You’re Leaving Revenue on the Table June 23, 2025 In many B2B organizations, sales and presales teams operate in silos — leading to misalignment, stalled deals, and missed revenue opportunities. In this article Art highlights ways that the SEAMless…

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2025-06-17 | #12minconvos with Engel Jones – Bridging Engineering & Empathy In B2B /EP 4125

#12minconvos with Engel Jones – Making SEAMless Sales: Bridging Engineering & Empathy In B2B /EP 4125 June 17, 2025 In this captivating podcast episode, Engel Jones of https://www.12minconvos.com was joined by Art Fromm who shared the critical intersection of technical knowledge and sales success. Art introduced key concepts from his book “Making SEAMless Sales” -…

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2025-05-01 | bLU Talks Miami

The importance of discovery in the buyer’s decision process and their perception of value, risk, and cost. Thursday, May 1, 2025 | 10:00 AM – 3:00 PM Eastern Time | Miami University 🌟 Session Topics: Art will be speaking live from the stage at Miami University, Thursday, May 1, 2025, at 10:30 AM and 1:40…

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2025-04-22 | The AE to SE Relationship

Panel Discussion on Helping Presales and Sales Work Together Seamlessly Aired Live on Tuesday, April 22, 2025 | 4:00 – 5:00 PM Eastern Time We hosted a powerful one-hour panel discussion with audience input, where top voices in communication and leadership came together to share insights, personal experiences, and practical strategies to help attendees grow…

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2025-04-21 | Amplify Your Message

Watch the recording of Art’s live interview on bLU Talks Presents: Amplify Your Message Aired on April 21, 2025 | 11:30 AM Eastern Time Art was interviewed during an inspiring LIVE webcast as part of bLU Talks Presents: Amplify Your Message. This session featured visionary thinkers, thought leaders, and changemakers, all focused on using their…

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